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Practical advice on booking, local SEO, and running the shop — written for plumbers, cleaners, and other trades.

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Marketing

Home Services Advertising: Where to Spend and Where Clicks Land

Home services advertising for US trades: how Google Local Services Ads, Google Ads, Facebook and Instagram ads, Nextdoor, yard signs, and referral asks work, and why the page each click lands on decides whether the spend books jobs.

Josh · Sep 29, 2026 · 8 min read

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Marketing

Why Your Service Business Needs a Blog (And How to Do It Without Losing Your Mind)

Most service pros skip blogging because they're drowning in work. Here's why you need one anyway: and how AI-powered content generation makes it stupidly simple.

Penny · Feb 12, 2026 · 6 min read

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